How to Create Inspired Content In A Time Crunch
By Barbara Roy, Content & Communications Strategist / Writer
Whether you need to regularly deliver a high volume of content, or your content resources are limited, these tactics can save you creation time.
No time for blogging? Try bite-sized nuggets instead. I did a writing tips series like this for awhile. It keeps your communications going but requires a lot less effort to pull together. If you're really short on time, you could sometimes substitute a poll, quiz or brief commentary on an industry article.
If there's no pressing information to cover, you can go back to your list of ideas.
This one takes a bit of pre-planning so, busy writers often don't get around to it. In your spare time (yeah, I know--right!), work on articles for your evergreen repository. Because evergreen content is universally and continually relevant, and not dependent on a particular event or date, it can help you fill content gaps when you don't have more newsworthy information to share.
The great thing about maintaining a topical content archive is the ability to search for previous content you might be able to repurpose in the future. Here are a few ways to give a fresh spin to previous posts, articles and more.
Turn content into an infographic
Make a list of related topics for a series
Do a drill-down into the subtopics
Write on a previous topic from a different angle
Consider outsourcing some of your content creation. You don't have to do it all yourself, and outsourcing some of your key needs can establish a content foundation that springboards larger projects.